Top 5 Fashion Games in Kenya Q3 2021: Performance Overview

The third quarter of 2021 saw notable trends in the performance of the top 5 fashion games in Kenya. Data from Sensor Tower provides insights into the weekly downloads, revenue, and active users for Hair Challenge, Doll Designer, Body Race, Fashion Show: Dress Up Games, and Project Makeover.

Hair Challenge experienced a fluctuating trend in weekly downloads, starting from 6.6K at the end of June and peaking at approximately 12.2K in mid-July. The weekly active users for the game also showed a significant rise, reaching around 35.8K in the week of July 19 before gradually declining to about 20.2K by the end of September.

Doll Designer saw a surge in downloads in late July, with a peak of about 10.6K in the first week of August. The game's weekly active users followed a similar pattern, peaking at nearly 14.5K in early August before settling around 7.3K by the end of the quarter.

Body Race encountered a sharp decline in both downloads and active users over the quarter. Downloads dropped from 8.6K in mid-July to just 81 by the end of September. Similarly, active users decreased from 19.9K in July to approximately 2.6K by the end of September.

Fashion Show: Dress Up Games maintained a relatively stable download rate, averaging around 1.5K to 3.7K downloads per week. The game's active users showed a slight decline from 12.6K in mid-July to around 9.1K at the end of September. The game also generated modest weekly revenue, peaking at $37 in late July.

Project Makeover displayed consistent performance in terms of active users, maintaining a steady range between 9.9K and 12.8K throughout the quarter. Downloads for the game peaked at 3K in the final week of September. Revenue for Project Makeover remained stable, averaging around $500 to $700 per week.

For more detailed insights and data, visit Sensor Tower.